
Will Smith “The Fresh Prince of Bel-Air” Remix Commercial - Press Mentions
Directed by Vincent Peone and produced by ArtClass.
Campaign produced by Impact24 PR (click for email).
-
DEADLINE: Will Smith Remixes The ‘Fresh Prince Of Bel-Air’ Theme Song In Peacock Super Bowl Ad
The classic theme song from The Fresh Prince of Bel-Air gets a fresh remix 30 years later with a little help from Will Smith and a new generation of fans in the Super Bowl ad above). The spot is a promo for Peacock’s Bel-Air premiering on the same night as the big game, Feb. 13.
Vincent Peone, the director of the commercial, turned to the fans for his inspiration. He fused the talent and creativity of Fresh Prince of Bel Air fans from across the world to remix the show’s iconic soundtrack, showcasing how global and innovative the fan base is. The project was produced by ArtClass.
-
NBC LA: Watch Will Smith Rap Fresh Prince of Bel-Air's Theme Song in a Nostalgia-Inducing Super Bowl Ad
A new prince of Bel-Air is set to take the throne, but first, Will Smith is ending his reign on a high note. It's all going down as part of a just-released Super Bowl LVI commercial for Peacock's new drama Bel-Air--a reimagining of the beloved sitcom The Fresh Prince of Bel-Air--during which Smith sings the show's iconic theme song with some help from fans all around the world. As shown in the ad, which you can watch below, people of all ages join in on the fun as Smith raps the tune like no time has passed at all. Each bar is punctuated with the sight of different dances and too many instruments to count, and at one point, a Mariachi band even appears.
-
HOLLYWOOD LIFE: Will Smith Raps The Iconic ‘Fresh Prince’Theme Song In ‘Bel-Air’s Super Bowl Spot
The next generation of Bel-Air has arrived! Will Smith is celebrating the premiere of Peacock’s Bel-Air, the dramatic reboot of his beloved Fresh Prince of Bel-Air, in a new Super Bowl commercial. Will raps the Fresh Prince theme song with fans from around the world to create one epic remix. Will starts out singing the theme song with a female fan. Other fans put their own unique twist on the legendary theme song, but Will brings it back home with his delivery of “I’ll tell you how I became the prince of a town called Bel-Air.” The piece was directed by Vincent Peone and produced by ArtClass.
-
ENEWS: Watch Will Smith Rap Fresh Prince of Bel-Air's Theme Song in a Nostalgia-Inducing Super Bowl Ad
A new prince of Bel-Air is set to take the throne, but first, Will Smith is ending his reign on a high note. It's all going down as part of a just-released Super Bowl LVI commercial for Peacock's new drama Bel-Air—a reimagining of the beloved sitcom The Fresh Prince of Bel-Air—during which Smith sings the show's iconic theme song with some help from fans all around the world.
-
THE FUTON CRITIC: Video: Peacock and Will Smith Release New "Bel-Air" Super Bowl Spot
The Fresh Prince of Bel-Air touched an entire generation in the 90's. 30 years later, Bel-Air is returning to make its impact on a new generation with a fresh perspective, turning to the fans from across the world for inspiration. ArtClass and its newest spot is showing us how, with a remix on the iconic theme song.
-
THE GRIO: Will Smith appears alongside ‘Fresh Prince’ super-fans in ‘Bel-Air’ Super Bowl spot
The commercial kicks off with Smith joining a video call with various fans working on their own versions of the theme song to The Fresh Prince of Bel-Air. From back-flips, instrument playing, dancing and more, the ad is a pure celebration of all things Fresh Prince, just in time for the reboot’s debut on Super Bowl Sunday. The fresh and fun ad was directed by Vicent Peone and produced by ArtClass.
-
BLEEDING COOL: Bel-Air: Will Smith Gets Global Assist for "Fresh Prince" Theme Remix
In honor of the new series, Smith has teamed up with ArtClass to offer a global remix of the classic television theme song. Directed by Vincent Peone and produced by ArtClass, here's a look at the new Super Bowl ad for Peacock's Bel-Air hitting screens this Sunday, February 13- ahead of the streaming series' premiere.
-
ROLLING STONE: Will Smith Leads a Worldwide Performance of the ‘Fresh Prince’ Theme in New ‘Bel-Air’ Spot
Will Smith leads a global performance of his famous Fresh Prince of Bel-Air theme song in a new teaser for Bel-Air, the upcoming dramatic reboot of the hit Nineties sitcom. The new spot is also set to air during the Super Bowl this Sunday, Feb. 13, the same day Bel-Air premieres on Peacock.
-
ENTERTAINMENT ROCKS: Peacock x Will Smith Unveil New ‘BEL-AIR’ Super Bowl Spot
The Fresh Prince of Bel-Air touched an entire generation in the ’90s. 30 years later, Bel-Air is returning to make its impact on a new generation with a fresh perspective, turning to the fans from across the world for inspiration. ArtClass and its newest spot is showing us how, with a remix on the iconic theme song.
-
AD WEEK: Will Smith Remixes Fresh Prince of Bel-Air Theme in Super Bowl Promo for Peacock Reboot
In the spot, Will Smith leads fans from all over the world in singing a remix of his iconic theme song from the original ’90s NBC sitcom. The promo, which will air during the Super Bowl, showcases Smith and those fans from a variety of locales— an airport, their living rooms, a subway station and more—along with a multitude of instruments, reimagining the theme song for a new generation.
-
COMIC BOOK: Will Smith Remixes The Fresh Prince of Bel-Air Theme Song in New Super Bowl Commercial
Will Smith is reintroducing The Fresh Prince ahead of Bel-Air's debut on Peacock. The Super Bowl will play host to a spot featuring the beloved actor and rapper. His production company, Westbook Entertainment will help bring another generation fo fans into the Fresh Prince fandom with the gritty reboot of the beloved sitcom. NBC has to love the pop for some of it's most beloved classic comment. We're at the point where even kids who have never seen the show can sing along to the theme. ArtClass helped produce the 60 second spot, and it should do a lot to make viewers aware that Bel-Air is coming.
-
COLLIDER: 'Bel-Air' Drops Musical Super Bowl Ad With Will Smith Ahead of Premiere
The Super Bowl ads just keep coming. Ahead of the big game, Peacock has released an ad for its upcoming drama Bel-Air. A highly anticipated reimagining of beloved 90s sitcom The Fresh Prince of Bel-Air, the show will feature a more dramatic take on Will’s journey from the streets of West Philadelphia to the upper-class neighborhoods of Bel-Air.
-
GAMERS GRADE: Bel-Air Drops Musical Super Bowl Ad With Will Smith Ahead Of Premiere
The new spot features Will Smith, who lead the original series, as he introduces a montage of fans and their unique takes on Fresh Prince‘s original and iconic theme song. The arrangement features mariachi bands, several musical instruments, dance crews, and plenty of cool editing tricks, and is directed by Vincent Peone, who turned to fans for inspiration. Peone sought to showcase the show’s global fan base and encouraged fans to submit videos of them remixing the show’s soundtrack.
-
GEMM NEWS: Bel-Air Drops Musical Super Bowl Ad With Will Smith Ahead of Premiere
The brand new spot options Will Smith, who lead the unique collection, as he introduces a montage of followers and their distinctive takes on Contemporary Prince‘s unique and iconic theme track. The association options mariachi bands, a number of musical devices, dance crews, and loads of cool modifying tips, and is directed by Vincent Peone, who turned to followers for inspiration. Peone sought to showcase the present’s international fan base and inspired followers to submit movies of them remixing the present’s soundtrack.
-
EWW: 'Bel-Air' releases a musical Super Bowl advertising with Will Smith before the Premiere
Peacock has released an ad for its upcoming series Bel-Air, a high-resolution version of The Fresh Prince of Bel-Air. Vincent Peone's new spot features Will Smith, who leads the original series, as he introduces a montage of fans and their unique take on Fresh Prince's original and iconic theme song. The arrangement includes mariachi bands, various musical instruments, and dance crews, as well as plenty of cool editing tricks.
-
PEOPLE: Will Smith Performs Iconic Fresh Prince of Bel-Air Theme Song in Super Bowl Ad for Upcoming Reboot
Set to air on Super Bowl Sunday, the commercial features Smith rapping the sitcom's iconic theme song with help from fans around the globe. The commercial begins with Smith, 53, FaceTiming a friend, who starts beatboxing to the rhythm of the song. Smith joins in and sings the iconic first verse, "Now this is a story..." before he is joined by other fans.
-
ENTERTAINMENT TONIGHT: Will Smith Puts a Global Spin on 'Fresh Prince of Bel-Air' Theme Song in New Super Bowl Spot
Will Smith is taking us back to Bel-Air ahead of the Peacock reboot's Super Bowl Sunday premiere. In the new ad set to premiere during Super Bowl LVI, Smith, accompanied by some talented beat-boxing, starts rapping The Fresh Prince of Bel-Air's theme song.
-
BILLBOARD: Will Smith Reinvents ‘Fresh Prince’ Theme Song for Super Bowl Commercial: Watch
Yo, Holmes, to Bel-Air! Will Smith debuted his Super Bowl commercial on Wednesday (Feb. 9) to celebrate the upcoming premiere the Fresh Prince reboot with a new version of the show’s iconic theme song.
-
LA TIMES: Will Smith Introduces a New Generation to Bel-Air (Super Bowl Commercial) | Peacock
🎶 In West Philadelphia born and raised… We all know it. We all love it. The iconic theme song to The Fresh Prince of Bel-Air. In honor of Super Bowl LVI and the premiere of Bel-Air, Will Smith recreates the theme song in a multicultural and mixed media rendition to introduce a new generation to the reimagined series.
-
YAHOO: Will Smith Performs Iconic Fresh Prince of Bel-Air Theme Song in Super Bowl Ad for Upcoming Reboot
Will Smith is ushering in the new generation of Bel-Air. On Wednesday, Peacock released a new commercial for its upcoming series Bel-Air, which is a dramatic recreation of the beloved '90s series, The Fresh Prince of Bel-Air. Set to air on Super Bowl Sunday, the commercial features Smith rapping the sitcom's iconic theme song with help from fans around the globe.
-
SCREENRANT: Will Smith Brings Back Fresh Prince Theme Song In Bel-Air Super Bowl TV Spot
Actor Will Smith has brought back The Fresh Prince of Bel-Air theme song in a new Super Bowl TV spot. The famed anthem marked the start of every episode of the hit 1990s-era sitcom, which starred Smith as a fictionalized version of himself. Even today, over 25 years after the series ended its six-season run, the program’s theme remains something that nearly every fan can sing along to, word for word. Exactly why the song has remained so firmly lodged in the memories of people is hard to say, but its charm still shows no sign of fading.
-
IGN: Bel-Air - Official Super Bowl TV Spot
Watch as Will Smith introduces a new generation to Bel-Air and recreates the iconic theme song from the comedy series, The Fresh Prince of Bel-Air, with the help of fans from around the world. Set in modern-day America, Peacock's new one-hour drama series Bel-Air imagines the sitcom The Fresh Prince of Bel-Air through a new, dramatic take on Will's complicated journey from the streets of West Philadelphia to the gated mansions of Bel-Air. As these two worlds collide, Will reckons with the power of second chances while navigating the conflicts, emotions, and biases of a world far different from the only one he's ever known. This New Super Bowl Spot Will Air On Sunday, February 13, Along With The Highly-Anticipated Series Premiere Of Bel-Air.
